George Sampson

George Sampson  Weekdays - 6am to 9am

George Sampson is the morning news anchor on 1590 KLIV. He is also the station’s News and Program Director.  A 35+ year veteran of Bay Area radio and television, George has deep ties to the local community.  A graduate of San Jose State University’s Journalism program, George’s first radio job came during his senior year at SJSU at the long gone all-news station KXRX.  “They sat me in a little room with several police scanners and had me report the traffic accidents.  It was great fun for a kid in college and I got terrific mentoring from many veteran reporters.”
George loves life in Silicon Valley  which he calls “the most vibrant place on the planet. This area is home to some of the greatest thinkers in the world today.  It’s an extraordinary place to report local news.”
George’s interest in community-based media runs deep.  For 16 years he was the familiar on-air host of Public Television KTEH’s auctions and pledge drives.  He also produced and hosted the popular PetPourri program on public television.  He also managed KCAT, the community television station serving Los Gatos and Monte Sereno. Although he has also dabbled in print journalism George considers radio to be his favorite medium and he is proud of KLIV’s commitment to local news and community involvement.
George lives in the Santa Cruz Mountains with his wife Robin. He enjoys exploring the area, “all season” walks and is an avid reader.

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